eCommerce & Marketing
As digital grocery shopping becomes normalized, it's important to make the virtual aisle just as eye-catching as the physical. A majority of Conagra's eCommerce is through Amazon, Walmart, Target, and InstaCart, which all have different marketing requirements. The challenge is to wrap up legal requirements, digital specs, and advertising all into one beautiful, short story.
Conagra owns dozens of beloved food brands, and I've been trusted in designing eCommerce assets for over 25 of them, including Slim Jim, Birdseye, Duncan Hines, Hunt's, Angie's Popcorn, and Frontera. My work includes the making of unique digital assets for all these brands and more, from Amazon images, to advertising banners.